And so, if you spend a lot of money, that’s the other thing. If you have all this content, you want to target that. But like, you, you don’t come measure the ROI. And so, yeah, and then Google took those keywords away there, as well. I was just amazed how, how intransparent SEO was. I was just, I don’t know, flabbergasted or whatever is the word. Then I, I also then took over, so, when I, when I was working for this vertical search engine, I was responsible for, for all traffic and we didn’t have money. Andreas Dzumla: Everything is measurable, you know, how the algorithm works, and you can target keywords and everything, everything is transparent. He since created LongtailUX to capture the power of the long tail and monetize it for his clients success.
It has always been more profitable to focus on this aspect of keyword optimization.Īndreas is a former Googler who learned the power of the long tail during his time at Google and applied it to many other businesses. Most importantly, these are also bottom of funnel searches – the searcher is ready to make a decisions and is likely to convert when they find the answer to their search. There are exponentially more related terms that are being searched with more intent and detail, such as “certified pre-owned bmw-i7.” While these terms are searched less in in individual numbers, the make up the vast majority of searches. The basic premise of the long tail is that while many basic terms get attention for being the most popular, such as cars, insurance, etc. Without seeing how nuances of wording and phrases affected behavior, it was now a blind strategy to reach the right people with the right content. What it did was effectively transform the SEO and keyword industry. You can debate about the merits of this move, as many have. When Google removed keyword referral data from analytics in Sept 2013, the SEO industry took a big hit.
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